MailerLite
EU-based email marketing with a clean interface and the most generous free tier in the category
Is this your business?
Public buyers on Tenderwatch.ie are filtering for companies with your certifications. Claim this profile to complete it and be found by procurement teams.
Irish Compliance Assessment
1/6Direct connection to Revenue Online Service (ROS) for tax submissions
Real-time payroll reporting to Revenue as required since 2019
Automatic bank transaction imports from Irish banks
SEPA XML: None listed
None
Customer support available during Irish business hours
Overview
MailerLite is a Vilnius, Lithuania-based email marketing platform offering one of the most generous free tiers in the category: up to 1,000 subscribers and 12,000 email sends per month at no cost. Paid plans (Growing Business) start from approximately €9/month for higher send limits and advanced features including custom HTML editing, auto-resend, and click maps. MailerLite is headquartered in the EU, stores data on EU infrastructure, and operates under Lithuanian DPA supervision, making it a strong choice for Irish businesses with GDPR data residency requirements. Because MailerLite is an EU-based controller, cross-border data transfer complexity is reduced compared to US-based tools. Irish marketers remain responsible for ensuring all contacts are added with valid opt-in consent under the ePrivacy Regulations and the Data Protection Act 2018. MailerLite also offers a website builder, landing pages, and a basic e-commerce integration. Pricing is EUR-compatible on most plans.
Vendors.ie Verdict
MailerLite is the standout value option for Irish businesses wanting EU data residency and a free tier that is genuinely useful beyond the trial phase. Being headquartered in Lithuania and subject to Lithuanian DPA supervision means MailerLite operates within the same GDPR framework as Irish businesses, avoiding the cross-border transfer complications that come with US-based tools. For Irish compliance purposes, you still need to collect valid opt-in consent before adding contacts under the ePrivacy Regulations and the Data Protection Act 2018 - MailerLite's double opt-in and unsubscribe centre support this well. For small Irish businesses sending regular newsletters, service updates, or promotional campaigns, MailerLite offers the best combination of free capacity, EU compliance posture, and ease of use in the category.
Pros & Cons
Pros
- Most generous free tier in the category (1k subscribers, 12k sends/month)
- EU-headquartered and EU-hosted - strong GDPR data residency position
- Clean, intuitive interface well-suited to non-technical users
- Affordable paid plans with predictable pricing
- Includes landing pages and website builder on free and paid plans
Cons
- Fewer advanced automation features than ActiveCampaign or HubSpot
- Smaller integration ecosystem than US-based competitors
- Free account requires approval - onboarding is not instant
- Reporting and analytics are basic compared to Klaviyo
- No phone or live chat support on the free tier
Best For
Company Size
Sectors
Winning public sector business with MailerLite? Track live Irish tenders.
Daily alerts on new Irish procurement notices - free to monitor.
View live tenders on TenderWatchWant a second opinion on this vendor?
We'll send a short brief covering pricing, Irish compliance, and alternatives.
You're on the list.
We'll be in touch with recommendations shortly.
Quick Facts
- Starting price
- Free tier available
- Free trial
- Yes
- GDPR residency
- EU
- Revenue integration
- No
- PAYE Modernisation
- No
- Irish support
- No
Alternatives
Verification Notes
Seeded 2026-Q2 from public pricing pages; pending verification via monthly cron.
Not sure if MailerLite is right?
Get a personalised recommendation based on your business needs.
Get matchedPricing and feature data is indicative and may not reflect current vendor offerings. Always verify details directly with the vendor before purchasing.