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email-marketing Data estimated - verify with vendor Last checked June 2026 Last automated check on 2026-06-08. This vendor's data is estimated and has not yet been confirmed against the vendor's live pages by the Vendors.ie team.

MailerLite

EU-based email marketing with a clean interface and the most generous free tier in the category

Free tier available
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Free trial available

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Irish Compliance Assessment

Verified pass Partial · caveats Not supported
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Revenue Integration

No native Revenue Online Service (ROS) connection. Tax submissions must be exported and filed manually, or handled via a paired Irish accounting tool.

verified 2026-06-08 · scope: not supported
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PAYE Modernisation

Not a payroll product. Real-time PAYE reporting required since 2019 is out of scope.

verified 2026-06-08 · scope: not a payroll product
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Irish Bank Feeds

No native AIB / BOI / PTSB feed. Bank reconciliation flows rely on third-party gateways.

verified 2026-06-08 · via third-party gateway
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SEPA / Irish IBAN

No native SEPA Direct Debit XML export. Collection requires a third-party gateway.

verified 2026-06-08 · SEPA via gateway
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VAT Handling

Irish VAT rates are not handled natively. Manual workarounds required.

verified 2026-06-08 · scope: not supported
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Irish Support

No Irish-business-hours support tier. Tickets answered from the vendor HQ time zone.

verified 2026-06-08 · support hours: United States
GDPR Data Residency EU data centres verified 2026-06-08

Overview

MailerLite is a Vilnius, Lithuania-based email marketing platform offering one of the most generous free tiers in the category: up to 1,000 subscribers and 12,000 email sends per month at no cost. Paid plans (Growing Business) start from approximately €9/month for higher send limits and advanced features including custom HTML editing, auto-resend, and click maps. MailerLite is headquartered in the EU, stores data on EU infrastructure, and operates under Lithuanian DPA supervision, making it a strong choice for Irish businesses with GDPR data residency requirements. Because MailerLite is an EU-based controller, cross-border data transfer complexity is reduced compared to US-based tools. Irish marketers remain responsible for ensuring all contacts are added with valid opt-in consent under the ePrivacy Regulations and the Data Protection Act 2018. MailerLite also offers a website builder, landing pages, and a basic e-commerce integration. Pricing is EUR-compatible on most plans.

Irish grants

Grants that could fund MailerLite

Irish funding schemes whose remit covers the software category MailerLite sits in. Eligibility depends on your business size, age, and sector, not the software you choose - always check the funder's own page before applying.

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Company facts

About the company

Founded
2010
HQ
San Francisco, United States
Parent
Q133445212

Editor's verdict on MailerLite

stamped 2026-06-08

MailerLite is the standout value option for Irish businesses wanting EU data residency and a free tier that is genuinely useful beyond the trial phase. Being headquartered in Lithuania and subject to Lithuanian DPA supervision means MailerLite operates within the same GDPR framework as Irish businesses, avoiding the cross-border transfer complications that come with US-based tools. For Irish compliance purposes, you still need to collect valid opt-in consent before adding contacts under the ePrivacy Regulations and the Data Protection Act 2018 - MailerLite's double opt-in and unsubscribe centre support this well. For small Irish businesses sending regular newsletters, service updates, or promotional campaigns, MailerLite offers the best combination of free capacity, EU compliance posture, and ease of use in the category.

Pros and Cons

Pros

  • Most generous free tier in the category (1k subscribers, 12k sends/month)
  • EU-headquartered and EU-hosted - strong GDPR data residency position
  • Clean, intuitive interface well-suited to non-technical users
  • Affordable paid plans with predictable pricing
  • Includes landing pages and website builder on free and paid plans

Cons

  • Fewer advanced automation features than ActiveCampaign or HubSpot
  • Smaller integration ecosystem than US-based competitors
  • Free account requires approval - onboarding is not instant
  • Reporting and analytics are basic compared to Klaviyo
  • No phone or live chat support on the free tier

Best For

Company Size

1-5 employees6-20 employees21-50 employees

Sectors

Professional ServicesRetailEcommerceTech

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Head-to-Head Comparisons

Each card surfaces the single most decisive fact between the two vendors, dated and sourced.

MailerLitevsActiveCampaign
Open →
MailerLiteFree
ActiveCampaign$15/mo

The price gap drives the decision.MailerLite wins on price. The other product earns its premium through deeper compliance or a wider feature set.

verified 2026-06-08Read full comparison →
MailerLitevsBrevo
Open →
MailerLiteRated unrated
BrevoRated unrated

Two close matches.pick on accountant familiarity and Irish support.

verified 2026-06-08Read full comparison →
MailerLitevsHubSpot Marketing Hub
Open →
MailerLiteEU only
HubSpot Marketing HubEU & US data centres

Data residency is the differentiator.MailerLite wins on guaranteed EU residency.

verified 2026-06-08Read full comparison →
MailerLitevsKlaviyo
Open →
MailerLiteEU only
KlaviyoUS data centres

Data residency is the differentiator.MailerLite wins on guaranteed EU residency.

verified 2026-06-08Read full comparison →
MailerLitevsMailchimp
Open →
MailerLiteEU only
MailchimpUS data centres

Data residency is the differentiator.MailerLite wins on guaranteed EU residency.

verified 2026-06-08Read full comparison →

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Pricing and feature data is indicative and may not reflect current vendor offerings. Always verify details directly with the vendor before purchasing.