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email-marketing Data verified Verified June 2026 Verified against the vendor's live pricing and compliance pages by the Vendors.ie team on 2026-06-27.

Kit

Creator-first email marketing with a generous free tier - newsletters, automations and digital product sales in one place

Free tier available (USD)
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Free trial available

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Irish Compliance Assessment

Verified pass Partial · caveats Not supported
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Revenue Integration

No native Revenue Online Service (ROS) connection. Tax submissions must be exported and filed manually, or handled via a paired Irish accounting tool.

verified 2026-06-27 · scope: not supported
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PAYE Modernisation

Not a payroll product. Real-time PAYE reporting required since 2019 is out of scope.

verified 2026-06-27 · scope: not a payroll product
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Irish Bank Feeds

No native AIB / BOI / PTSB feed. Bank reconciliation flows rely on third-party gateways.

verified 2026-06-27 · via third-party gateway
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SEPA / Irish IBAN

No native SEPA Direct Debit XML export. Collection requires a third-party gateway.

verified 2026-06-27 · SEPA via gateway
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VAT Handling

Irish VAT rates are not handled natively. Manual workarounds required.

verified 2026-06-27 · scope: not supported
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Irish Support

No Irish-business-hours support tier. Tickets answered from the vendor HQ time zone.

verified 2026-06-27 · support hours: HQ
GDPR Data Residency US data centres verified 2026-06-27

Overview

Kit (formerly ConvertKit) is a US-based email marketing platform built for creators, newsletter writers, and solo operators rather than traditional B2B marketing teams. Its free Newsletter tier supports up to 10,000 subscribers with unlimited landing pages, forms, and broadcasts, which is one of the most generous free allowances in the category. Paid plans (Creator from approximately US$33/month, Pro from approximately US$66/month, both billed in US dollars) add unlimited visual automations, email sequences, A/B testing, SMS, and integrations. Kit is strong for selling digital products and paid subscriptions directly from the same tool. For Irish businesses, two caveats matter: pricing is USD-denominated, so costs move with the EUR/USD rate, and Kit's infrastructure is US-hosted, so EU-to-US data transfers rely on Standard Contractual Clauses rather than EU data residency. Irish senders remain responsible for valid opt-in consent under the ePrivacy Regulations and the Data Protection Act 2018.

Irish grants

Grants that could fund Kit

Irish funding schemes whose remit covers the software category Kit sits in. Eligibility depends on your business size, age, and sector, not the software you choose - always check the funder's own page before applying.

See the full Irish business grants directory → or find grants you qualify for →

Editor's verdict on Kit

stamped 2026-06-27

Kit is the strongest choice in this category for Irish creators, newsletter writers, and solo operators - anyone whose business is content and digital products rather than a traditional sales pipeline. The free tier to 10,000 subscribers is genuinely useful, and selling paid subscriptions or digital products from the same tool removes a layer of stack complexity. The trade-offs are real and worth stating plainly: pricing is in US dollars, so budget for exchange-rate movement, and because Kit is US-hosted you will need Standard Contractual Clauses in your GDPR documentation for the EU-to-US transfer - unlike EU-hosted options such as Brevo or MailerLite. If EU data residency is a hard requirement for your organisation, choose one of those instead; if creator features and the free tier matter more, Kit is hard to beat.

Pros and Cons

Pros

  • Free Newsletter tier supports up to 10,000 subscribers - unusually generous
  • Built for creators, newsletters, and selling digital products from one tool
  • Unlimited landing pages, forms, and broadcasts even on the free plan
  • Powerful visual automations and email sequences on paid tiers
  • 14-day free trial on paid plans and free migrations from other platforms

Cons

  • USD-denominated pricing - costs move with the EUR/USD exchange rate for Irish buyers
  • US-hosted infrastructure - EU data transfers rely on Standard Contractual Clauses, not EU residency
  • Creator/newsletter focus - lighter on B2B sales and CRM features than HubSpot or ActiveCampaign
  • Paid Creator and Pro tiers start at a 1,000-subscriber base, scaling up with list size
  • No Irish-based support

Best For

Company Size

1-5 employees6-20 employees

Sectors

Professional ServicesMediaEcommerce

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Pricing and feature data is indicative and may not reflect current vendor offerings. Always verify details directly with the vendor before purchasing.