Editor's verdict on Kit
Kit is the strongest choice in this category for Irish creators, newsletter writers, and solo operators - anyone whose business is content and digital products rather than a traditional sales pipeline. The free tier to 10,000 subscribers is genuinely useful, and selling paid subscriptions or digital products from the same tool removes a layer of stack complexity. The trade-offs are real and worth stating plainly: pricing is in US dollars, so budget for exchange-rate movement, and because Kit is US-hosted you will need Standard Contractual Clauses in your GDPR documentation for the EU-to-US transfer - unlike EU-hosted options such as Brevo or MailerLite. If EU data residency is a hard requirement for your organisation, choose one of those instead; if creator features and the free tier matter more, Kit is hard to beat.