Editor's verdict on Hootsuite
Hootsuite is positioned above Buffer and Later on features and price, making it most relevant for Irish businesses with multiple team members managing social accounts across 10 or more channels. The analytics depth and social inbox capabilities justify the cost for marketing teams that need cross-platform performance data in one place. The main GDPR consideration is that EU data hosting is an enterprise option, not the default - Irish businesses on standard Professional or Team plans will be processing social data on US infrastructure. If your DPO requires EU residency as a default, negotiate this before signing, or consider Metricool as an EU-hosted alternative.